Changing mindsets
with
type-sets
Type for Change is an initiative by Zetafonts type foundry, to promote and humanise their typefaces by presenting them in a way that is engaging & relevant in today’s society. The concept revolves around addressing social issues by drawing parallels to typography. The project consists of special addition accessories that relate to particular causes- Body positivity / Inclusivity & diversity / Gender equality & fluidity.
The idea behind this, was to also make good quality typefaces more accessible to young, independent designers. By purchasing the merchandise, designers not only get access to a few weights of the Zetafonts typeface used in the design, but also get to contribute and spread awareness about the issues faced in our society.
*This project was featured on World Brand Design Society and shortlisted for Arts Thread Global Design Graduate Show
Packaging
Website
Create/
Submit
An interactive section that enables you to create designs using the online T-shirt generator. Users have an option to use the manual or the sensor mode. The camera sensor mode, uses real-time hand gesture recognition with Media-Pipe technology, that lets the user create using only hand signals.
Compiled
Book
TFC will be open to submissions & collaborations by designers. Using Zetafonts typeface is a must in the designs. Eventually all good submissions will be compiled and featured in a book.
Outdoor Interaction
Painted cross-ways, to generate curiosity. A QR code leads to the website.
Kinect
Installation
Concept for a Kinect Sensor installation with pose estimation, at a design festival to promote Zetafonts and the Type for Change campaign. As people enter the installation area, each person gets interpreted as a letter/glyph on the screen. Specific movements trigger certain responses Eg: Jumping up changes the glyph, moving from left to right changes the weight.
