Changing mindsets
with type-sets
Type for Change is an initiative by Zetafonts type foundry, to promote and humanise their typefaces by presenting them in a way that is engaging & relevant in today’s society. The concept revolves around addressing social issues by drawing parallels to typography. The project consists of special addition accessories that relate to particular causes- Body positivity / Inclusivity & diversity / Gender equality & fluidity.
The idea behind this, was to also make good quality typefaces more accessible to young, independent designers. By purchasing the merchandise, designers not only get access to a few weights of the Zetafonts typeface used in the design, but also get to contribute and spread awareness about the issues faced in our society.
This project was featured on World Brand Design Society and shortlisted for Arts Thread Global Design Graduate Show
Packaging
Website
Create/Submit
An interactive section that enables you to create designs using the online T-shirt generator. Users have an option to use the manual or the sensor mode. The camera sensor mode, uses real-time hand gesture recognition with Media-Pipe technology, that lets the user create using only hand signals.
Compiled Book
TFC will be open to submissions & collaborations by designers. Using Zetafonts typeface is a must in the designs. Eventually all good submissions will be compiled and featured in a book.
Kinect Installation
Concept for a Kinect Sensor installation with pose estimation, at a design festival to promote Zetafonts and the Type for Change campaign. As people enter the installation area, each person gets interpreted as a letter/glyph on the screen. Specific movements trigger certain responses Eg: Jumping up changes the glyph, moving from left to right changes the weight.
Sharing for change
Painted cross-ways, to generate curiosity. A QR code leads to the website.