The New Normal
Type Trends Lookbook is an accurate analysis of the typographic trends around us. Zetafonts sponsors each year the work of the educational team of Typecampus, which analyses visual trends as a way to reflect on global design culture. My role in project was designing graphics to showcase Zetafonts’ typefaces, as an inspirational guide to type and graphic design trends based on specific scenarios identified in the lookbook.
Project Team: Isabella Ahmadzadeh, Francesco Canovaro, Cosimo Lorenzo Pancini, Debora Manetti, Sofia Bandini, Shrishti Vajpai
Download the lookbook here
Scenario: Hardcore Normcore | Trend: Swiss Grunge
Scenario: Hardcore Normcore Trend: Easy Blanding
Scenario: Bold Purpose | Trend: Active Type
Scenario: Bold Purpose | Trend: Active Type
Scenario: Bold Purpose | Trend: All Types Inclusive
Scenario: Bold Purpose | Trend: All Types Inclusive
Scenario: Swap Culture | Trend: Electric Revival
Scenario: Swap Culture | Trend: Fake Past
Scenario: Digital Ecstatic | Trend: Bezier Organic
Scenario: Digital Ecstatic | Trend: Languid Serif
Scenario: Digital Ecstatic | Trend: Bezier Organic
Scenario: Artificial Nostalgia | Trend: Stranger Types
Scenario: Artificial Nostalgia | Trend: Stranger Types
Scenario: Swap Culture | Trend: Fake Past
Scenario: Artificial Nostalgia | Trend: Positive Shapes
