A type
of fashion
The theme for the Amazon India Fashion Week Spring Summer '18, was — Celebrating fashion and design in India. The graphics were inspired by India modern textiles, weaves and motifs, which lent themselves as a base for custom typeface design and corresponding patterns. The treatment of the collateral, such as invites, coupons etc. were largely typographic. This was taken forward to the venue graphics, with an interplay of typography and mesh patterns.
*This project was done while working at Illum Design, in collaboration with Nadia Shervani.
![Falling_Cards[ DennisforHire.com].jpg](https://images.squarespace-cdn.com/content/v1/59a29317f9a61eb2ab0ca1b1/1513789505864-TW4I9HQBA1GUUAIRXBFI/Falling_Cards%5B+DennisforHire.com%5D.jpg)
