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Branding | Art Direction | Illustration
 
             
             
            This one's for the kids
One Friday is a kids wear brand, inspired by tales of whimsical adventures and wondrous journeys. The brand identity, visual language and tone of voice explores the imaginative world of a child's creative mind and its wild fantasies.
This project was done while working with Illum Design.
 
             
             
             
             
             
             
             
             
            THE STORE
 
             
             
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
              
              
                
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
            