The weaving
of a story
www.raisons.co.in
House of Raisons is a fashion brand specialising in heritage Indian textiles, with a contemporary outlook. Along with bringing innovation in age-old techniques, every textile in the House of Raisons is handwoven and handcrafted. This re-branding exercise, aims to revamp the look of the brand and capture the story of its craft. Taking inspiration from the inherent geometry of the looms and details of Indian motifs, patterns were developed, that formed the visual language. The logo unit is classic in nature with a sense of maturity and experience.
This project was done while working with Illum Design.
