A step into
the valley
Mystic Valley is a bath & skin care brand. It creates different and unique formulas, using only natural, organic ingredients, in their products. The inspiration for the logo unit was taken from the basic premise of the product, the mix of different ingredients, coming together in a harmonious blend, using typographical intervention to embody the same. The ‘M’ in the word mark, gives a visual sense of a ‘Valley’.
A secondary monogram was developed that combines M & V that depicts mountains and a valley offset by a circular shape that represents the sun—a symbol of life & healing, and at the same time, the moon—a symbol of beauty and enlightenment.
Content by Nasreen Singh
This project was featured on Packaging of the World
