Simplicity in complexity
www.orionfashion.com
Orion is a manufacturing company that specialises in leather fashion. The focus of this re-branding exercise was to capture the companies core philosophy of manufacturing excellence, believing in infinite possibilities and finding harmony in complexity.
The identity aims to capture the cosmic nature of the name itself while the logo type draws inspiration from the geometry of individual cut patterns, that come together to make a garment. It suggests the coming together of different processes, in a universe full of possibilities, to form a constellation, that is orion.
This project was done while working at Illum Design.
