Lines, dine
and design
The brief for this project was to develop special edition packaging, specifically for the Design Week in Milan, to add value to a food delivery brand without a specific identity — Foodery. The aim was enhance a simple food delivery system into an experience, using design as the theme.
The concept for the visual language is based on the structural quality of design. Good design always follows some kind of grid systems and is not just about good aesthetics, but also about functionality and communication. But design also means knowing how to break the rules! The route developed, combines the aspects of simplicity, structure, function, messaging and breaking the rules, to create engagement.
*This project was featured on The Dieline
Concept for an interactive installation at the Design Festival, where people are given sticker sheets to create their own design using the block grid.
