‘Dig into’ the comical side of a New Year’s resolutions with this illustration centered around a healthy eating commitment. In a playful twist, the artwork explores the clever “loop hole” of incorporating more fruits and vegetables into our diet – think carrot cake, apple pie, strawberry pie, banana muffins, and other delightful treats! Who said resolutions can’t be sweet and enjoyable?

This illustration was done for “The Good Intentions” project by IED (Istituto di Europeo di Design) in collaboration with Parallelo Lab. Twelve IED Alumni, responded to a call for charity launched by IED to support the social project – Parallelo Lab, navigating with irony the terrain of New Year's questionable commitments, producing twelve images to which all of us can relate. The images have been collected in the form a calendar, that has been produced by the vulnerable people and foreigners of Parallelo Lab and distributed to partner companies and stakeholders.

View the full project here