A flight into
the project
Novo Socorro is a gated community nestled in the lush tropical forests of Goa, India. The identity aims to capture the spirit of the place, not from the eyes of a tourist, but from the point of view of a local. Taking inspiration for the Porvorim forrest, the state tree - Asan, and the state bird - ruby throated Bulbul, the logo unit, brand's visual language and tone of voice revolves around experiencing nature.
*This project was done while working at Illum Design.
