A bit about
the visuals

A visual system was developed for the Amazon India Fashion Week, the inspiration for which was derived from a stitching technique—the 'cross stitch'. This was interpreted in a graphic manner, and paired with typography & icon systems, which lent themselves as the basis of all print collateral and venue graphics. The use of idioms as part of the tone of voice helped create a layer of humour and fun.

*This project was done while working at Illum design.